Looking for website audit tools and a comprehensive checklist for reviewing a website or blog? Below we cover all the essential checks to perform for your next website analysis.
Website Audit Overview
Webpage Analysis
What is the website built with? We use https://builtwith.com/ to analyze a website.
Site Speed & Optimization
In order to rank high on Google, the design of your website has to be slick and it has to load quickly. This means that you should reduce redirects, enable compression, improve server response time, and have all your images optimized for the web. We use Pingdom to analyze this: https://tools.pingdom.com/
Customer Acquisition Strategy
- Paid Marketing
- Email Marketing
- Social Media Marketing
- Organic Search Marketing (SEO)
- Giveaways
- Affiliate Marketing
SEO Checklist
Domain Overview
- Authority Score
- Organic Search Traffic
- Paid Search Traffic
- Backlinks
- Traffic & Keywords Trend
- Top Organic Keywords
- Keywords by Country
- Branded Traffic Trend
Competitors
Identifying your competitors and evaluating their strategies is important to gather the intelligence necessary to find a strategy to grow your business. This could include the content they’re producing that’s successful, their keyword strategy, their current backlinks, CTAs they use, or PPC campaigns they may have done in the past.
On-Page SEO
On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. This includes things like keyword optimization within certain content, properly identifying your header tags (H1, H2, H3), and choosing a display page title & meta description that will get you clicks.
- Google Analytics and Search Console already setup?
- It would be interesting to dive into your data.
- Header Tags used properly (https://www.seoreviewtools.com/html-headings-checker/)
- Technical SEO (https://www.woorank.com/)
- Meta title length
- Meta description length
- Sitemap found?
- Broken links?
- Custom 404s?
- Keyword density?
Keyword Research
You may have a way of describing what you do, but how does your audience search for the product, service, or information you provide? Use SEMrush.com (paid) or neilpatel.com/ubersuggest/ (free).
- What is your page about?
- What are people searching for related to that subject?
- How many people are searching for it?
- Are you selling a product or service?
- What are your main goals for this page?
Content Strategy
The first step to getting a leg up on the competition — and actively engage your audience — is to have a solid content marketing plan in place. The more useful the content you have, the more likely you are to increase your traffic, engagement, conversion, and revenue.
- Figure Out the Best Content Channels
- Create a Blog
- Social Media
- Create Content
- Who will be reading your content?
- What problem will you be solving for your audience(s)?
- What makes you unique?